Keren Ron Dar is the Marketing Manager of the Sam Spiegel Film and Television School, consistently ranked among the world’s leading film schools by The Hollywood Reporter.

She leads the school’s marketing strategy, shaping its public voice and positioning its academic excellence, creative vision, and cultural impact for diverse local and international audiences.

As part of her role, Keren initiated and developed the school’s continuing education program, offering short courses in film, television, and broadcast storytelling to the wider public. She also took part in the planning and launch of the preparatory program for Arabic speakers, established in 2022.

Keren is involved in the development and marketing of Cinema Spiegel, the school’s working cinema, which screens curated,  high-quality films as part of an effort to expand the school’s business development and reach new audiences.

In addition, Keren oversees marketing for the school’s International Film Lab and Series Lab, supporting the development of original scripts by Israeli and international creators working with leading industry mentors.

Keren brings over 20 years of experience in marketing and advertising, with a strategic and entrepreneurial approach focused on culture, media, and creative institutions.